News
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What is a good cosmetic tube packaging material?
When consumers buy cosmetics, in addition to paying attention to the ingredients of the cosmetics, they will also pay attention to the material of the outer packaging, so that they can use it with confidence. Merchants engaged in the sales of cosmetics must understand the shopping psychology of consumers. In addition to strictly controlling the formula of cosmetics, they should also focus on the material of the outer packaging of cosmetics, and sell cosmetics with safe ingredients and good quality. What standards need to be met for the purchase of cosmetic tube packaging materials? 1. The material should be safe A good cosmetic tube packaging material must first be made of safe materials. Cosmetic hoses are mostly plastic products, and there are many types of plastics. When making cosmetic hoses, you must choose safe and non-toxic plastic products to make cosmetic hoses of good quality and safe to use. 2. Has durability In addition to being safe in material, cosmetic tube packaging also needs to have the advantage of durability. It can be squeezed and used multiple times without causing damage to the hose, otherwise all the cosmetics will be exposed to the outside, which will affect the efficacy of the cosmetics. A good quality cosmetic tube is also an important purchasing criterion. To find a cosmetic tube packaging material with safe materials and strong durability, you need to choose a strong manufacturer, you can also customize the cosmetic tube, highlight your own cosmetic brand information, and you can also promote the brand while selling the product. .
2022 05/25
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Berlin Packaging acquires Italian cosmetic packaging company Premi
US-based hybrid packaging supplier Berlin Packaging has purchased Premi, a company that designs and manufactures packaging for the cosmetic and beauty industries. Based in Milan, Italy, Premi supplies major firms with a range of packaging products and services. The company operates research and development centres in Europe, the US and Asia, through which it aims to support its clients from initial product conception to commercial launch. In addition, Premi offers formulation services, compatibility and stability testing, sustainability solutions, branding services, digital marketing and other value-added services. The company also has a digital store, Stocksmetic, which provides customisable packaging solutions with no minimum order requirements. The financial terms of the transaction have not been disclosed. Berlin Packaging Europe, Middle East and Asia (EMEA) CEO Paolo Recrosio said: [Premi is a market leader in the beauty packaging industry with incredible know-how for the design and production processes. [By leveraging our combined footprint and capabilities, we will deliver unparalleled solutions to our customers." Under the terms of the deal, Berlin Packaging will take over all Premi`s employees and locations. The company has acquired 19 companies in the EMEA region since 2016. Berlin Packaging Global CEO and president Bill Hayes said: [Not only does the addition of Premi rapidly expand our product portfolio in the important beauty and cosmetic sectors, but its emphasis on being a one-stop shop for customers is the perfect match for our hybrid packaging business model. [Combined with our already formidable innovation capabilities and services, we will create even more value for our customers." Last March, Berlin Packaging acquired UK-based company Roma International, which supplies packaging for cosmetics and personal care products. The acquisition was part of Berlin Packaging`s commitment to offering packaging solutions in all segments of these markets across Europe.
2022 02/12
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Key issues that need to be paid attention to in cosmetic packaging design
Anyone who has used cosmetics should know that there are many cosmetics that pay great attention to packaging, especially those expensive high-end cosmetics, which are more elaborately designed than ordinary cosmetics. And good packaging can also improve the quality of cosmetics to a large extent. In the following article, we will take a detailed look at some of the issues that need to be noted in cosmetic packaging. 1. Design for different applicable groups It must be designed according to different users. The packaging style that children like must be cute and bring some small animals. Which one young people prefer, of course, is fashionable and young. Which style adults like, these are all to be considered. In the packaging design process, we must pay attention to the design and be able to accurately locate it. This is the business should pay attention to. 2. Applicability In the packaging design of cosmetics, do not deceive consumers in order to gain attention or increase sales. Such a brand will not only not last, but will quickly lose the recognition of users. If the packaging design and the actual efficacy of the product are too different, they will also be punished by the relevant law enforcement agencies. Therefore, for cosmetics, design reality is essential. 3. Makeup packaging should not be overly innovative The design should not be too unconventional. It takes many years for a brand or product to be recognized by consumers and to gain a firm foothold in the market. Therefore, the packaging of cosmetics can be updated. But you can't be too unconventional. To give users a sense of freshness, but not to give users a sense of strangeness. In fact, many consumers often use the same kind of cosmetics to recognize its quality, rather than over-packing it. 4. The actual situation of the materials When designing cosmetics packaging, it is also very important to choose the right materials. If you choose wrapping paper, you need to be as strong as possible, so as to ensure smoother long-distance transportation. If the packaging is designed purely for aesthetics, without considering the actual production and transportation, it is also not feasible. If you choose glass bottle packaging, you also need to pay attention to proper packaging protection. The above aspects are what we should pay special attention to when designing cosmetics packaging. Many cosmetics industries will consider this issue. In summary, it is also for everyone to understand more and have more understanding of this industry. Make better packaging.
2021 12/30
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Christmas activities from Hangzhou Sunshine!
Today, our company holds Christmas activities. We will enhance our feelings through many small games. We hope to have a happy Christmas. Hangzhou Sunshine also wishes you a happy new year!
2021 12/24
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What is the cosmetic packaging that attracts female consumers?
The cosmetics market is a consumer market full of huge potential. In this fierce competition, to stand out, not only must the quality be good, but the "coat" of the cosmetic bag is also the key. In packaging design, color is precisely the key to this barrier. It is necessary to make full use of color associations to attract female consumers' buying psychology. Let`s share with you below. 1. Choose colors according to the positioning of the product sales class to satisfy women's superiority and vanity. Cosmetics suitable for mass consumption can meet the needs of consumers of different ages with rich colors in the same package. 2. Pay attention to the color of the packaging design of make-up, highlighting the personality and value of women. The color of the packaging design of make-up should not only give female consumers a sense of beauty, but also bring them rich associations of personality and value. 3. To be good at using color to bring women's beauty experience and satisfy the love of beauty. For young women`s cosmetics, the colors should be fresh and lively to fully reflect the vitality and health of young people. For products for middle-aged and elderly consumers, the color tone should be more stable and elegant. They have higher requirements for product quality and pay more attention to brand consumption.
2021 12/13
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The beauty of economical cosmetics packaging is not diminishing, "Plastic Queen" acrylic is very popular
In recent years, with economic development and people`s pursuit of beauty, [the economy of beauty" and [the age of looking at the face" have become everyday ridicule terms. People`s consumer demand for cosmetics has continued to increase, and many domestic cosmetics have been hailed as [new "Chinese products" are enthusiastically sought after. CBNData's "2021 Beauty Industry Trend Insight Report" pointed out that the overall growth rate of the beauty industry in 2020 is 23%, while the consumption growth rate of cutting-edge beauty products is as high as 78%. The popularity of cosmetic packaging is not diminishing, "Plastic Queen" acrylic is very popular China`s cosmetics industry is thriving, international brands are actively changing, emerging brands are gaining momentum, and the entire beauty market economy is becoming more and more abundant. As a fashion consumer product, cosmetics not only rely on efficacy to open the market, but also need packaging materials with superior performance and beautiful appearance to increase their value. With the help of Xiaohongshu planting grass, online marketing and offline store immersive experience, these cutting-edge cosmetics play with functional skin care and innovative packaging, which not only captures the "component party" and "face value party", but also provides packaging Manufacturers bring more opportunities. Beautiful outer packaging has become an important publicity point for cosmetics, and packaging "appearance" such as "cute", "high cold", and "small and fresh" has become one of the important purchasing criteria for consumers. Under this circumstance, acrylic material, which has the reputation of "Plastic Queen", has gradually become the key direction of cosmetic packaging. What are the advantages of the small brown bottle packaging known as the "king of cosmetics"? Estee Lauder`s "big master", the all-purpose small brown bottle essence, even if you have never used it, you must have heard its name. The small brown bottle eye cream is still popular today. The reason for the success of this product must be the combination of various factors. Chemical reaction. There have been many in-depth analysis on its marketing, product efficacy and other aspects on the Internet. These two points are indeed the main reasons for its success, so people also overlooked another important reason: the packaging bottle of the small brown eye cream bottle. The name of the small brown bottle is precisely because of the evolution of its packaging bottle: the bottle body is lighter in color, light amber, and the material is acrylic, which complements Estee Lauder's high-end positioning. How to create high-value packaging for explosive cosmetics? With the widespread dissemination of the aesthetic value of beauty and justice among young consumer groups, cosmetic packaging has become one of the few hottest packaging categories. Beauty packaging tends to be a high-quality product. Consumers at home and abroad pay more and more attention to the "dual quality" of beauty product packaging, that is, quality and texture; while ensuring packaging quality, packaging manufacturers should pay more attention to the visual impact of appearance . Acrylic cosmetics packaging has good optical performance, soft light transmission, and can maintain good light transmission even after the dye is colored, and the color development effect is good; it has high surface gloss and surface hardness, and has good printability and spraying. In addition, it also has good processing properties. It can be thermoformed or mechanically processed. It has gradually become the main choice to replace glass in high-end cosmetics and is widely used in various types of cosmetic packaging.
2021 11/16
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Combination of makeup and nourishment, co-creation of medical research, skin care "top", a new trend in the cosmetics market in 2021
On Double 11 this year, the Tmall beauty industry opened a 21-minute pre-sale amount exceeding 12 hours last year, and the 45-minute pre-sale exceeded 10 billion. Under the impact of the epidemic, we see that the Chinese cosmetics market is still growing. Data shows that the total retail sales of China's cosmetics market in 2020 will exceed 300 billion yuan, and the proportion of online sales has steadily increased year by year, and is expected to account for 40% in 2023. Behind the contrarian growth is the consumption upgrade of the cosmetics industry. Compared with other countries, China's cosmetics consumption still has more room for development. On November 9, CBNData and Oriental Beauty Valley jointly released the "2021 Oriental Beauty Valley Blue Book (Cosmetics Industry)" based on CBNData consumption big data to comprehensively analyze the current situation of China`s cosmetics industry in the context of the normalization of the epidemic. Insight into Chinese cosmetics consumers and extract five major industry consumption trends to provide insights and references for the cosmetics industry. According to the "Blue Book", the online cosmetics market is growing rapidly, and various categories are booming. Among them, skin care products are still the main category of the online cosmetics industry, with a consumption scale of over 60%. The growth was mainly driven by consumption upgrades, and the unit price rose rapidly. The number of online cosmetics consumers has increased year by year in the past three years. The post-90s and post-95s have the highest proportion of consumption, and the post-00s have the most prominent consumption growth. The young generation Z is gradually revealing their consumption potential in the field of beauty and skin care. CBNData consumption big data shows that the Z generation is ahead of other generations in consumption frequency, and the number of brands consumed per capita per year is also relatively higher, showing consumption characteristics such as high frequency and love for early adopters. In addition to paying attention to the efficacy of ingredients, consumers' trust in skin care product information on dermatologists and experts has also increased significantly. According to the "Blue Book", the sales scale of dermatological skin care products has been expanding year by year, and the growth rate is higher than that of skin care products as a whole. In addition to international brands such as Coyan's and La Roche-Posay, domestic brands represented by Winona, Yuze, and Runbaiyan also have outstanding performance In the field of cosmetics, there is a trend of individualization and skin nourishing. CBNData research found that 40% of women regard makeup as an expression of their personality and emotions. Among the sub-categories, eyeliner of various colors, as an opportunity category, is becoming more and more popular among consumers who "boldly play with colors". On the other hand, the penetration rate of online skin-care cosmetics has continued to increase. According to the "Blue Book", the consumption scale of skin-care cosmetics has increased by more than 6 times in three years, and skin-care cosmetics accounted for more than 90%, of which BB cream/CC Frost has the highest growth rate. Among consumers' demand for the efficacy of skin-care cosmetics, moisturizing is the core demand, and herbs, ancient recipes, and essences are the main promotional points for skin-care cosmetics. In addition, men's awareness of nourishing skin is gradually increasing, and their consumption scale is growing faster than women. Geographically, consumers in the north have a relatively higher penetration rate of skin care awareness, leading the wave of skin care consumption. In terms of packaging form, portable small packages for skin care and personal care products are very popular. The "Blue Book" shows that the scale of online small-package skin care and personal care consumption has increased year by year, and the consumption growth rate of small-packages is significantly higher than other packaging. In terms of different categories, small-package consumption of facial skin care products accounted for the highest proportion, while the growth rate of head care was higher. Among facial skin care products, the development of small-package essences is the most mature, while subdivided products such as small bottles of sunscreen and tablet makeup removers also show a higher growth rate. Among the small-package head care products, essence is also the sub-category with the highest proportion of consumption, and the growth rate is also far ahead. Among them, the form of ampoules is the most popular. Consumers mostly buy small packages for travel or for their portability, and there are some differences between different categories. For example, small packages of facial skin care may also be for keeping fresh, while portable body care products have hygienic considerations. Generally speaking, while maintaining growth in my country's cosmetics market, it is also developing in the direction of standardization and standardization, and is striding forward to high-quality and quality upgrades. Consumers` concept of skin care is changing, their knowledge of ingredients and effects has deepened, their trust in professional doctors has increased, and their awareness of scientific skin care has increased. In terms of makeup, it is advocated to express oneself with personalized makeup, while focusing on the integration of makeup to reduce the burden on the skin. The concept of ingredient skin care has also been extended to body care, and head care has become more sophisticated. In the future, the cosmetics industry will continue to make efforts in quality upgrading, technological innovation, channel assistance, etc., or it will burst out with more potential.
2021 11/10
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LMNOP designed a complete visual recognition system including print and digital media.
LULA Is Challenging Clean Beauty Brands Skincare brand LULA focuses on challenging clean beauty brands. The brand's packaging concentrates on its focus through natural details such as clay structures, organic-inspired typography, and soft and effortless colors. Designed by LMNOP, the entire packaging system is precisely what you'd want in a brand formulated with botanicals. Conscientious-not clinical-skincare formulated with powerful botanicals with a purpose. The founders of Lula set out to create brand that connected with a woman who was down-to-earth but prioritized herself. In the development of this luxury clean beauty brand, LMNOP crafted a narrative and visual identity that is carried through to every expression, both physical and digital. LULA challenges clean beauty brands today, fundamentally believing that everyday moments are dedicated to feeling like the best version of yourself. The visual system leverages sustainable packaging to match the integrity of the conscientiously sourced ingredients. Details like clay structures, body-positive TOV, and natural photography allow LULA to stand up, to stand out while still creating a high-touch, cohesive experience.
2021 11/10
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About Us
Before my main job is help my USA customer purchase Cosmetic. Usually I was looked down upon by some factory, because we usually needs multi design less quantity as trail order. After many years I found all because the package instead of Cosmetic factory. To Solve the issue, SUNSHINE was found on 2014, aims to provide more particular and fashionable Cosmetic package/Coating. SUNSHINE PACKAGE is a professional manufacturer of all types of cosmetic package related to essence liquid bottle, lotion bottle, cream jar, perfume bottle, essential oil bottle, glass bottle, plastic bottles & caps, aluminum bottles, airless bottles, lip gloss tube, pump sprayers, mist sprayers, dispense pumps, cosmetic cartons etc. With the best materials and advanced technical,Our annual production capability is one billion pieces annual. Our Factory has always focused on research, development and innovation, We developed a series of new products every month, we already have our own International Trademark and our own product patents. Our mission is "work together with customer from less to huge" .We hope to cooperate with more customers for mutual development and benefits. We welcome potential buyers to contact us. All thing can solved with communication. Its our pleasure to print and delivery your idea to worldwide. Though we can`t be a top 100 company, we will endeavor to be a centennial enterprise.
2021 11/01
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